CREATIVE CONSULTANT | DESIGN PARTNER
AVAILABLE WORLDWIDE
• DESIGN SERVICES
Design for experience-led brands
Design that feels as considered as the experience you create. For boutique hospitality and wellness businesses, every detail shapes perception. Your brand should do the same. Through thoughtful brand strategy, visual identity and website design, I help founders create brands that feel authentic, connect with the right audience and inspire lasting trust.
Thoughtful. Strategic. Memorable.
Hospitality and wellness have always shared something deeper than beautiful spaces or aesthetics.
They're built on experience.
After years working across hospitality, entrepreneurship and design—and travelling extensively to experience exceptional brands firsthand—I've developed a genuine appreciation for what makes people return, recommend and remember.
The goal isn't to create something that simply looks beautiful.
It's to uncover what makes your business unique and translate that into a brand your audience can feel before they even walk through the door or interact with your product.
Whether you're opening a boutique stay, launching a retreat, growing a wellness practice or refining an established business, the process remains the same.
BRAND / WEB
Design Frameworks
01. WEBSITE PRESENCE
A professionally designed one-page website that gives your business a polished online presence and makes it easy for potential clients to understand who you are, what you offer, and how to work with you.
Perfect for new businesses, service providers, or brands that need a beautiful, strategic website without the complexity of a full site. Designed with clarity, conversion, and simplicity in mind.
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Custom-designed landing page
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Responsive design
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Copywriting
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Contact form integration
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Social media links
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SEO fundamentals
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Basic analytics setup
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Launch support
1–3 weeks timeline
02. WEBSITE SIGNATURE
A fully custom website experience designed to elevate your brand and support long-term business growth. Combining strategy, user experience, copywriting, and bespoke design to create a beautiful website that feels aligned and reflects the quality of your business.
Built exclusively in Wix Studio, every detail is considered—creating a website that is both effortless to use and easy to manage,
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Custom website design
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Website strategy & architecture
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Up to 12+ custom pages
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Fully responsive design
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UX / Integrations (if needed)
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Copywriting & on-page SEO
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QA with fully managed launch
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Personal handover and training
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Post-launch support period
4-5 weeks timeline
03. BRAND FOUNDATION
A cohesive visual identity designed for businesses ready to establish a confident, professional foundation.
Brand Foundation focuses on creating the essential visual building blocks your business needs to show up consistently and professionally. Through a considered logo system, colour palette, typography and brand style guide, you'll have the core assets needed to launch or refresh your brand with confidence.
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Brand discovery session
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Primary logo
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Secondary logo & brand mark
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Colour palette
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Typography system
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Brand style guide
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Social media assets
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Launch files
1-3 weeks timeline
04. BRAND COMPLETE
A strategic brand identity designed for businesses ready to clarify their position and build a brand that grows with them.
We go beyond visual design to uncover the strategy, personality and creative direction behind your brand. Through a considered process of discovery and design, we create an identity system that is distinctive, consistent and aligned with your long-term vision.
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Brand discovery workshop
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Brand strategy, audience & positioning
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Brand personality & voice direction
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Creative direction & mood boards
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Primary and secondary logo suite
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Brand marks & supporting visual elements
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Colour palette & typography system
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Comprehensive brand guidelines
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Print-ready and digital brand files
4-5 weeks timeline
05. WEBSITE & BRAND SE
The complete brand and digital experience for businesses ready to build a distinctive presence with lasting impact.
Studio Experience combines strategic brand development with a fully bespoke website, creating a cohesive identity that connects every customer touchpoint — from your brand story and visual language to your online experience.
Guided by strategy, every stage is thoughtfully planned and designed to create a brand that feels confident, professional and built for long-term growth.
Includes, everything in:
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Brand Complete
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Website Signature
8-10 weeks timeline
METHOD
THE DESIGN PROCESS
01 — Discover
We explore your business, vision, audience and what makes your brand genuinely different.
02 — Define
Strategy becomes direction as we establish the creative foundation that guides every design decision.
03 — Design
Your identity and website are crafted with intention, balancing aesthetics with clarity and function.
04 — Launch
Everything comes together into a cohesive website and brand you're proud to share. Align design and messaging to the people you're here to serve.
